7 tested techniques to generate content ideas for your SEO program!

Your SEO program’s foundation is made up of knowledgeable, shareable content. But if you lack the right advice, coming up with themes might be scary. I will provide seven strategies below to help you keep your SEO editorial calendar full of relevant content:

1- Keyword analysis
Keyword analysis is one of the most obvious places to start. Your website should continually add new pages as a result of your keyword analysis.
You may find out what your target audience is looking for by doing keyword analysis. You may generate material to support your customers at each stage by better understanding their journey.
Additionally, as you conduct keyword analysis, you gain an understanding of the nature of the material that is ranked for each keyword. That reveals what other websites are saying about the subject and what search engines like Google think is quality.

2- Audience
You can generate content that is specific to the difficulties that the various members of your audience confront by conducting audience research and development. Create a list of things that each persona would find interesting, then add any of your goal keywords to that content.

3- Old materials
You have probably heard it said at some time that you need evergreen content. Content that endures the test of time is known as evergreen content. Although it can be difficult to trust material that is several years old for many themes, it may be the material that is ranking for your website.
This is true for any content, but it is crucial for themes that Google refers to as “your money or your life.” A person’s health, financial security, or any significant area of their life may be impacted by these themes.
The following recommendations for content review:
– Examine the top-ranked pages first. These are the pages that receive the most traffic and appear among Page 1’s top results.
– Find the remaining pages that are delivering high traffic and appearing on the first page of Google’s search results.
– Determine which pages on Pages 2 and above have the potential to rank higher.
– Find the irrelevant or low-quality pages that are not driving traffic, ranking well, or both. Determine which pages on Pages 2 and above have the potential to rank higher.

You should think about the following for each of these categories:
– How to approach the material Will there be a revision? How do you plan to deal with duplicate content? Will you mix related subjects into a single in-depth piece? Will you completely remove some content?
– How to make the material better: Make sure the foundational elements are optimized for the pages you wish to promote.

4- Business Initiatives
There will always be business updates, announcements of new goods or services, or the necessity to add a new section of material to the website due to an initiative. Keep room in your editorial calendar for SEO for announcements and websites of this nature.
Here, aim for an 80/20 mix, where 20% of the content you produce is business-focused and 80% is instructive or otherwise valuable. By doing this, you can prevent bombarding them with sales messages.

5- Industry Updates and News
It is likely that occasionally there may be news, trends, reports, or something else interesting to report on in your industry. Keep an eye on the news in your industry and make a plan to write about stories with catchy headlines.

6- Adapted Content
One piece of material can have so much potential. As a result, be careful to consider how you may reuse the full library of content your organization is producing for your SEO program. You can reuse videos, webinars, training materials, ebooks, and many other types of content for your website.

7- Experts in their fields
There are many individuals in your firm who are quite knowledgeable about what they do. Spend some time getting to know the subject-matter experts and potential discussion topics they may have.
We always advise speaking with your customer service workers or looking over support issues in particular to acquire ideas for content that will actually address real queries. Additionally, you can discuss typical problems and pain spots in your clients’ own words.
Some of your internal experts like to serve as guest bloggers on the business blog, while others can just suggest truly fantastic topics for you to write about.